Cultural Tourism remains the only book to bridge the gap between
cultural tourism and cultural and heritage management. The first
edition illustrated how heritage and tourism goals can be integrated
in a management and marketing framework to produce sustainable
cultural tourism. The current edition takes this further to base the
discussion of cultural tourism in the theory and practice of cultural
and heritage management (CM and CHM), under the understanding that for
tourism to thrive, a balanced approach to the resource base it uses
must be maintained. An ‘umbrella approach’ to cultural tourism
represents a unique feature of the book, proposing solutions to
achieve an optimal outcome for all sectors. Reflecting the many
important developments in the field this new edition has been
completely revised and updated in the following ways: New content on
increasingly relevant topics including sustainability, climate change,
the threat of de-globalization, overtourism and social media. New
sections on experience creation, accessibility and inclusivity, as
well as expanded material on creative industries and new management
challenges. New international case studies and tried-and-tested
assignment exercises have been added to every chapter. Written by
experts in both tourism and cultural heritage management, this book
will enable professionals and students to gain a better understanding
of their own and each other’s roles in achieving sustainable
cultural tourism. It provides a blueprint for producing top-quality,
long-term cultural tourism products.
Les mer
Produktdetaljer
ISBN
9781000056440
Publisert
2020
Utgave
3. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter