This title focuses on the words that sell and the brains behind the ads. In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today - a bible for creative directors. D&AD and Taschen have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.
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Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art of writing for advertising.
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Produktdetaljer
ISBN
9783836528320
Publisert
2011-07-15
Utgiver
Vendor
Taschen Gmbh
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
416