In the world we live in today, more data is being generated than at
any other period in human history. However, this wealth of information
is causing a data dilemma for small to medium sized enterprises
(SMEs), entrepreneurs, and practitioners. With marketing companies
and experts struggling to produce business content that delivers
strong marketing results and SME's being overshadowed by data-aware
super-brands that are already heavily investing in data-driven
content, Lee Wilson offers a solution that can rectify the performance
divide. Data-Driven Marketing Content: A Practical Guide empowers
businesses, regardless of industry, size, or competition level, to
understand, identify and act on big-data opportunities. The guide
shares unique processes, approaches, and frameworks which can be
applied to every company need, leading you towards efficient and
effective content creation that repeatedly returns on investment.
Through a combination of practical expertise and personal insights,
this book instructs and enables practitioners and entrepreneurs to
overcome everyday business content barriers and yield increased
results from every piece of content created.
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Produktdetaljer
ISBN
9781789738193
Publisert
2019
Utgiver
Vendor
Emerald Publishing Limited
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter