‘This is a highly accessible, yet an adequately sophisticated text, which can be enjoyed by students across the skills spectrum. I am confident that it will help students who suffer from maths phobia as it offers to teach statistics with anxiety-busting clarity. The book benefits from easy to follow demonstrations and illustrations of statistical methods and techniques, which are highly relevant for business and management research at the undergraduate and masters level courses.’Professor Mustafa F. Ozbilgin, University of East Anglia, UKAre you confused about which statistical tests to use, when you should be using them and why you should be using them? This book is about helping you to choose and use the right statistical technique to analyse your data and write about your results and findings convincingly. It provides a concise and accessible guide to the essential statistical skills needed for success in your assignment, project or dissertation.Berman Brown and Saunders concentrate on particular statistical tests and their three Ws – what, why, and when. They provide you with the tools to choose the graphs and statistics that are suitable for your data, and to understand what the statistical results actually mean.In addition, the book: Explains why it is impossible to avoid using statistics in analysing data Describes the language of statistics to make it easier to understand the various terms used for statistical techniques Deals with using tables and charts to present data so that they are easy to understand Explains the statistics used to describe data used to infer differences and relationships. The book also includes a handy alphabet of statistics as well as a glossary of key statistical terms.Dealing with Statistics is key reading for students undertaking a social science or business and management assignment, project or dissertation as part of an undergraduate or Masters qualification.
Les mer
This book is a concise and accessible guide to the essential statistical skills needed to help you to choose and use the right technique to analyse your data and write your assignement, project or dissertation.
Les mer
PrefaceAbout the authorsWhy you need to use statistics in your researchUnderstanding statistical languageLinking data collection with analysisPresenting dataDescribing dataInferring differences and relationships from dataWhat next?Appendix 1 Asking questions and types of dataAppendix 2 Useful statistical software you could useAppendix 3 An alphabet of statisticsGlossaryIndex
Les mer

Produktdetaljer

ISBN
9780335227242
Publisert
2007-12-16
Utgiver
Vendor
Open University Press
Vekt
226 gr
Høyde
211 mm
Bredde
150 mm
Dybde
10 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
152

Biographical note

Reva Berman Brown BA, MA, MSc, PhD was Professor of Management Research at the Business School, Oxford Brookes University Business School. She was author of Doing Your Dissertation in Business and Management published by Sage. Mark NK Saunders BA, MSc, PGCE, PhD, Chartered FCIPD is Professor of Business Research Methods and Assistant Dean (Director of Research and Doctoral Programmes) at the Business School, Oxford Brookes University. He is co-author of seven books including Research Methods for Business Students published by Financial Times Prentice Hall.