Creating a successful strategy, and the process of strategic thinking, is key to the growth plans of all businesses. But how do business leaders engage with, define and manage this process? And what do today's most successful CEOs consider to be the key components of creating a successful strategy? Using unique and original interviews with 6 top business leaders, Tony Grundy examines the key components of successful strategizing, from analysis versus synthesis, competitive strategy, economic values, and overcoming strategic constraints. Using examples from the manufacturing, retailing, services and trading industries, the book provides a strategy system for every business leader, and helps managers to develop and implement a winning strategy for their organization.
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Examine the challenges, opportunities and successes of strategic thinking with these unique insights from leading CEOs.
Chapter - 01: Why strategic thinking really matters;Chapter - 02: Moonpig;Chapter - 03: APIL;Chapter - 04: Samaritans;Chapter - 05: Virgin Galactic;Chapter - 06: Simplyhealth;Chapter - 07: International Paralympic Committee;Chapter - 08: Integrating important strategic thinking themes;Chapter - 09: Concluding lessons;Chapter - 10: Strategic thinking: visioning
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Offers unique insights into the strategies of leading CEOs from Jacqueline Gold to Simon Calver Provides relevant and original case studies to explain the strategic process, such as Disney buying Marvel Gives business leaders the knowledge and processes they need to understand the benefits of strategic thinking and create a stronger, more successful business strategy.
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Offers unique insights into the strategies of leading CEOs from Jacqueline Gold to Simon Calver

Produktdetaljer

ISBN
9780749469443
Publisert
2014-04-03
Utgiver
Vendor
Kogan Page Ltd
Vekt
483 gr
Høyde
234 mm
Bredde
157 mm
Dybde
17 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
312

Forfatter

Biographical note

Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management.