Demystifying Strategy How to Become a Strategic Thinker

Heftet / 2012 / Engelsk

Produktdetaljer

ISBN13
9780749465681
Publisert
2012
Utgiver
Vendor
Kogan Page Ltd
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
336
Vekt
499 gr
Høyde
234 mm
Bredde
155 mm
Tykkelse
18 mm
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Forfatter

Demystifying Strategy How to Become a Strategic Thinker

Heftet / 2012 / Engelsk
Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
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Demystifying Strategy provides you with a thorough understanding of the entire process of strategic thinking and management from dynamic competitive positioning, designing and evaluating strategic options, to implementation and management of the process.
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Chapter - 01: Opening the doorway to strategy;Chapter - 02: Embracing the strategic world - part 1;Chapter - 03: Embracing the strategic world - part 2;Chapter - 04: Analysing strategy economically;Chapter - 05: Dynamic competitive positioning;Chapter - 06: Designing and evaluating options;Chapter - 07: Implementation;Chapter - 08: Managing the strategy process;Chapter - 09: Bringing it all together
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"[W]ritten in simple and straightforward language and an easy-to-read style. It contains numerous real-time, in-depth exercises designed to enhance and develop strategic thought processes. ...Each chapter concludes with key insights, and there are also many visual tools that extend the text." --Business Book Summaries"[A]n entertaining, vastly informative, unique manual on strategy and strategic thinking that is exhaustive but never exhausting." --Soundview Executive Book Summaries
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Covers every aspect of strategic implementation, from original concept through to practical management of the strategic plan. Includes case studies such as Barclaycard, Diageo , Easyjet, Economist Group, Emirates Airlines, Ernst and Young, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. Unique emphasis on strategic thinking and the necessary practical, cognitive processes, and fully supported with practical goal-oriented exercises, key point summaries and the inclusion of a 'strategy audit' which readers can use to assess their own strategic processes.
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Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers to make the shift from operational management to being strategic managers.
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Nettpris:
416,-
Levering 3-20 dager

Produktdetaljer

ISBN13
9780749465681
Publisert
2012
Utgiver
Vendor
Kogan Page Ltd
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
336
Vekt
499 gr
Høyde
234 mm
Bredde
155 mm
Tykkelse
18 mm
Se alle
Forfatter