Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
Les mer
Demystifying Strategy provides you with a thorough understanding of the entire process of strategic thinking and management from dynamic competitive positioning, designing and evaluating strategic options, to implementation and management of the process.
Les mer
Chapter - 01: Opening the doorway to strategy;Chapter - 02: Embracing the strategic world – part 1;Chapter - 03: Embracing the strategic world – part 2;Chapter - 04: Analysing strategy economically;Chapter - 05: Dynamic competitive positioning;Chapter - 06: Designing and evaluating options;Chapter - 07: Implementation;Chapter - 08: Managing the strategy process;Chapter - 09: Bringing it all together
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Covers every aspect of strategic implementation, from original concept through to practical management of the strategic plan. Includes case studies such as Barclaycard, Diageo , Easyjet, Economist Group, Emirates Airlines, Ernst and Young, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. Unique emphasis on strategic thinking and the necessary practical, cognitive processes, and fully supported with practical goal-oriented exercises, key point summaries and the inclusion of a 'strategy audit' which readers can use to assess their own strategic processes.
Les mer
Covers every aspect of strategic implementation, from original concept through to practical management of the strategic plan

Produktdetaljer

ISBN
9780749465681
Publisert
2012-10-03
Utgiver
Vendor
Kogan Page Ltd
Vekt
499 gr
Høyde
234 mm
Bredde
155 mm
Dybde
18 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
336

Forfatter

Biographical note

Dr Tony Grundy is an internationally experienced, independent strategy consultant working with major corporations and organizations of all kinds of sizes. His clients include Barclaycard, Boots, BP, Diageo, Dyson Appliances, Easyjet, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers to make the shift from operational management to being strategic managers.