Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.
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A comprehensive guide to the design essentials you need to implement effective motion media communications. It helps you to master the fundamental concepts and techniques of motion media design, letting you apply - and occasionally break - the rules to achieve your communication goals.
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Introduction; Planning; Drawing and Image creation; Composition; Animation; Typography; Color; Editing; Professional Practice
"Today's software is so creative and seductive that it is easy to think that's all there is to creating engaging content. Angie Taylor's book shows the other side of the story: the visual techniques and design principles that underpin digital moving image making. In this comprehensive guide she has assembled a wealth of tips and exercises in topics such as drawing, composition and typography that will be required reading for all up-and-coming motion media artists."- Birgitta Hosea, Artist and Course Director of MA Character Animation, Central Saint Martins College of Art and Design, London.
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Produktdetaljer

ISBN
9781138452930
Publisert
2017-08-02
Utgiver
Vendor
Routledge
Vekt
453 gr
Høyde
246 mm
Bredde
189 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
400

Forfatter

Biographical note

A freelance animator and digital filmmaker, Angie produces animations, motion graphics, and visual effects for production companies and broadcasters including the BBC and Channel 4 television in the UK.. An Adobe Certified Expert, and Apple Solutions Expert, she is active on the training circuit; providing corporate training for Adobe and Apple, and seminars at key industry events like NAB, SIGGRAPH, and IBC.