Produktdetaljer
ISBN
9782940411962
Publisert
2014-08-28
Utgiver
Vendor
AVA Publishing SA
Vekt
1359 gr
Høyde
270 mm
Bredde
210 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
352
Forfatter
Biographical note
Gavin Ambrose teaches at the University of Brighton and is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance journalist and writer who lives in Colombia, South America.
Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers. While highlighting key design techniques and theories, the rich visuals presented in this book aim to engage, provoke and inspire.
Whether you are new to design, or a seasoned expert, the many layers of information provided by this book mean it has something for everyone. Readers will delight in the visual and tactile effects of a number of subtle design features, as well as the vast array of illustrations on display. In-depth discussions with the creatives themselves as well as more practical design tips will also help you to discover the power of your own creative problem-solving skills.
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Explores the tools that visual communicators can use to facilitate imaginative thinking. This title exposes readers to ways of approaching the design process to help them to develop their powers of creative problem solving. It explains rules, theory, practice, techniques and visual curiosities that are designed to engage, provoke and inspire.
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Foreword by Steven Heller
Introduction
Where do we go from here
Chapter 1: Allowing Creative Thinking
The creative environment
Wanderings, mistakes & being curious
The creative mind
Why do we stop thinking?
Learning to look
Unconscious mind
Chapter 2: The Business of Creativity
The business of creativity
Ds, Ws & KISS of design
Simple, simplicity, complex and complicated
The role of design in building brands
The problem with hierarchy
The problem with research & focus groups
Tight briefs boost creative thinking
Chapter 3: Thinking in Images
Recording
Reportage
Sketchbooks
The power of the image
The ordinary
Low & high culture
Documenting & collecting
Vernacular & amateurism
Cognitive processes
Chapter 4: Words and Narrative
Where words come from …& where they are going
The power of words
Linguistic tricks
Letterforms
Telling stories
Tone of voice
Narrative
Chapter 5: Form and shape
Craft
The craft of typography
Shapes in nature
Invention & reinvention
Chapter 6: Current Themes
Reality vs hyperreality
Materiality
The experiential
Sustainability
Ephemera & permanence
Politics & design
Guerrilla etiquette
Style, taste & beauty
The cult of the ugly
Location & globalization
Data & statistics
Lifeloggers
Mapping
Chapter 7: Technology
Technology
The future?
Culture of availability
The politics of technology & how it can be used for social good
Digital globalization
Shifts in reality
Postscript by Sean Brennan
Index
Credits & acknowledgements
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This is a great all round and versatile book - love it!
Through a series of discussions with leading designers, Design Genius explores the tools and inspiration behind some of the world's finest design ideas.
Explores, through a series of interviews, the tools that visual communicators use to facilitate imaginative thinking
Creative Core titles are designed to appeal to both students and professionals and offer a multi-disciplinary perspective. They are packed with a wide variety of images, international case studies and interviews with figures from across the spectrum of the applied visual arts.
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Produktdetaljer
ISBN
9782940411962
Publisert
2014-08-28
Utgiver
Vendor
AVA Publishing SA
Vekt
1359 gr
Høyde
270 mm
Bredde
210 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
352
Forfatter