This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice. Designer Politics looks at the historical engines of growth of commercial salesmanship in politics. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process. The author challenges the prevailing pessimism that Britain is hurtling towards American presidential-style campaigns and that marketing necessarily demeans and undermines democracy. While there are inherent dangers, there also comes new potential for a more genuinely popular democracy.
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This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process.
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List of Figures - List of Tables - List of Plates - Preface - Acknowledgements - Introduction: Propaganda and Political Marketing - Crusted Agent to Media Expert: the Changing Face of Campaigns - The Rise of Thatcher: Political Marketing's Quantum Leap - Falklands' Fallout: Marketing Triumphant - Towards the Permanent Campaign: the 1987 Election - Government Publicity: Managing the News - Government Advertising: Information or Propaganda - The Image-Makers Unbound: Marketing in the post-Thatcher Era - The Americanization of British Politics? - Notes - Select Bibliography - Index
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'If Scammell's own learning process continues as it develops in this book, she might become one of the best political analysts.' - Malcolm Rutherford, Financial Times '...the most comprehensive description and analysis so far of the growth of political marketing in this Country. This is a first class account and contains some fascinating material.' - Ivor Gaber, British Journalism Review
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Springer Book Archives

Produktdetaljer

ISBN
9780333586723
Publisert
1995-04-12
Utgiver
Vendor
Palgrave Macmillan
Vekt
468 gr
Høyde
216 mm
Bredde
140 mm
Aldersnivå
Research, UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet

Forfatter

Biographical note

MARGARET SCAMMELL is Lecturer in the School of Politics and Communication Studies at the University of Liverpool. Formerly a freelance journalist, she has published extensively on political advertising, and press and television coverage of election campaigns. She contributed to The British General Election of 1992 by David Butler and Dennis Kavanagh.