Designing Brand Identity An Essential Guide for the Whole Branding Team

Innbundet / 2012 / Engelsk
536,-
På lager, sendes nå

Produktbeskrivelse

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-classUpdated to include more than 35 percent new materialOffers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Les mer »

Detaljer

ISBN13
9781118099209
Format
Product format
Innbundet
Utgiver
Vendor
John Wiley & Sons Inc
Språk
Product language
Engelsk
Publisert
2012