Digital Business and E-Commerce Management

Digital bok / 2018 / Engelsk

Produktdetaljer

ISBN13
9780273786573
Publisert
2018
Utgave
6. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Se alle
Forfatter

Digital Business and E-Commerce Management

Digital bok / 2018 / Engelsk
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Les mer
Nettpris:
116,-

Produktdetaljer

ISBN13
9780273786573R90
Publisert
2018
Utgave
6. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Se alle
Forfatter