Disciplined Entrepreneurship 24 Steps to a Successful Startup
Innbundet /
2013
/ Engelsk
Produktdetaljer
ISBN13
9781118692288
Publisert
2013
Utgiver
Vendor
John Wiley & Sons Inc
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
288
Vekt
784 gr
Høyde
207 mm
Bredde
211 mm
Tykkelse
21 mm
Forfatter
Disciplined Entrepreneurship 24 Steps to a Successful Startup
Innbundet /
2013
/ Engelsk
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren t born with something special they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: * Why the F word focus is crucial to a startup s success * Common obstacles that entrepreneurs face and how to overcome them * How to use innovation to stand out in the crowd it s not just about technology Whether you re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
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24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren t born with something special they simply make great products.
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PREFACE xiii ACKNOWLEDGMENTS xv INTRODUCTION 1 SIX THEMES OF THE 24 STEPS 11 STEP 0 Getting Started 15 STEP 1 Market Segmentation 23 STEP 2 Select a Beachhead Market 41 STEP 3 Build an End User Profile 49 STEP 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 57 STEP 5 Profile the Persona for the Beachhead Market 69 STEP 6 Full Life Cycle Use Case 83 STEP 7 High-Level Product Specification 91 STEP 8 Quantify the Value Proposition 103 STEP 9 Identify Your Next 10 Customers 113 STEP 10 Define Your Core 121 STEP 11 Chart Your Competitive Position 131 STEP 12 Determine the Customer s Decision-Making Unit (DMU) 139 STEP 13 Map the Process to Acquire a Paying Customer 149 STEP 14 Calculate the Total Addressable Market Size for Follow-on Markets 157 STEP 15 Design a Business Model 163 STEP 16 Set Your Pricing Framework 173 STEP 17 Calculate the Lifetime Value (LTV) of an Acquired Customer 181 STEP 18 Map the Sales Process to Acquire a Customer 195 STEP 19 Calculate the Cost of Customer Acquisition (COCA) 203 STEP 20 Identify Key Assumptions 219 STEP 21 Test Key Assumptions 225 STEP 22 Define the Minimum Viable Business Product (MVBP) 235 STEP 23 Show That The Dogs Will Eat the Dog Food 245 STEP 24 Develop a Product Plan 253 POSTLUDE: A BUSINESS IS MORE THAN 24 STEPS 261 GLOSSARY 263 ABOUT THE AUTHOR 265 INDEX 267
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Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.
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Nettpris:
222,-
Levering 2-6 dager
Produktdetaljer
ISBN13
9781118692288
Publisert
2013
Utgiver
Vendor
John Wiley & Sons Inc
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Sider
288
Vekt
784 gr
Høyde
207 mm
Bredde
211 mm
Tykkelse
21 mm
Forfatter
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