This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
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Chapter 1: The Revolution ContinuesChapter 2: E-commerce Business Models and ConceptsChapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile PlatformChapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and AppsChapter 5: E-commerce Security and Payment SystemsChapter 6: E-commerce Marketing Concepts: Social, Mobile, and LocalChapter 7: E-commerce Marketing CommunicationsChapter 8: Ethical, Social, and Political Issues in E-commerceChapter 9: Online Retailing and ServicesChapter 10: Online Content and MediaChapter 11: Social Networks, Auctions, and PortalsChapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
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Produktdetaljer

ISBN
9780132730358
Publisert
2013-02-12
Utgave
9. utgave
Utgiver
Vendor
Pearson
Vekt
1610 gr
Høyde
254 mm
Bredde
203 mm
Aldersnivå
05, UU, UP
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
912