Produktdetaljer
ISBN
9780133544985
Publisert
2013-10-18
Utgiver
Vendor
Pearson
Vekt
927 gr
Høyde
250 mm
Bredde
200 mm
Dybde
20 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
504
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
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1: The Revolution Continues 2: E-commerce Business Models and Concepts 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps 5: E-commerce Security and Payment Systems 6: E-commerce Marketing and Advertising Concepts.7: Ethical, Social, and Political Issues in E-commerce 8: Online Retailing and Services 9: Online Content and Media 10: Social Networks, Auctions, and Portals 11: B2B E-commerce: Supply Chain Management and Collaborative Commerce
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Produktdetaljer
ISBN
9780133544985
Publisert
2013-10-18
Utgiver
Vendor
Pearson
Vekt
927 gr
Høyde
250 mm
Bredde
200 mm
Dybde
20 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
504