This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
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For the undergraduate and graduate e-commerce course in any business discipline.This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
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PART 1 Introduction to E-commerce 1 THE REVOLUTION IS JUST BEGINNING 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS PART 2 Technology Infrastructure for E-commerce 3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE 4 BUILDING AN E-COMMERCE WEB SITE 5 SECURITY AND PAYMENT PART 3 Business Concepts and Social Issues 6 E-COMMERCE MARKETING CONCEPTS 7 E-COMMERCE MARKETING COMMUNICATIONS 8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE PART 4 E-commerce in Action 9 ONLINE RETAILING AND SERVICES 10 ONLINE CONTENT AND MEDIA 11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS 12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
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Produktdetaljer
ISBN
9780135009321
Publisert
2008-01-31
Utgave
4. utgave
Utgiver
Vendor
Pearson
Vekt
1564 gr
Høyde
254 mm
Bredde
201 mm
Dybde
33 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
896