Economics for Business 5th edition is an essential introduction to economics tailor-made for business students. Economic principles are clearly explained within the context of modern business, drawing on a wealth of contemporary examples that bring the topics to life.
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An introduction to economics tailor-made for business students. It explains economic principles clearly within the context of modern business, drawing on a wealth of contemporary examples that bring the topics to life.
Les mer
Section 1: IntroductionChapter 1: Economics for BusinessSection 2: Understanding marketsChapter 2: Consumers in the marketplaceChapter 3: Firms in the marketplaceChapter 4: Markets in actionSection 3: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessSection 4: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Expenditure and fiscal policyChapter 12: Money, banking and interestChapter 13: Inflation, output and economic policyChapter 14: Supply-side policies and economic growthSection 5: Global economicsChapter 15: Exchange rates and the balance of paymentsChapter 16: Globalization
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Produktdetaljer
ISBN
9780077175283
Publisert
2016-03-16
Utgave
5. utgave
Utgiver
Vendor
McGraw-Hill Inc.,US
Vekt
877 gr
Høyde
280 mm
Bredde
195 mm
Dybde
18 mm
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet