The Olympic Games is a unique event centering global interest on its host city. The financing of the Games has changed dramatically since Munich (1972) and economic interests and effects are increasingly paramount. It is therefore an anomaly that accurate economic analysis and comparison is not readily available. This is the most detailed study on the economic implications of recent and future Olympic Games over four decades.Holger Preuss analyses the most important issues surrounding the hosting of the Olympics, and its wider economic effects, including:financial gigantism of the Olympic Gamescommercialisation and its controlproblems associated with achieving the Olympic requirements and standardsthe economic legacy of Olympic Gamesthe feasibility of developing countries staging future Olympic Gamesdetailed post Olympic analysis of financial figuresconclusions on the economic related achievements of respective Organising Committees.Academics and researchers of sports economics, international economics, international business and competition will all find this fascinating book of great value. The rigorous and authoritative analysis ensures valuable information will be available for future bid cities, and in a wider context, any city planning to bid for a major sporting event. It will also appeal to those interested in the broader context of the Olympic Games and concerned by their commercialisation and gigantism.
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The Olympic Games is a unique event centering global interest on its host city. The financing of the Games has changed dramatically since Munich (1972) and economic interests and effects are paramount. This is a detailed study on the economic implications of the Olympic Games.
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Contents: Preface by Jacques Rogge Foreword by Holger Preuss 1. Introduction: The Situation of Modern Cities and the Olympic Games 2. Methodology: Justifications for Use 3. Financing of the Games: Interests, Winners and Losers 4. Growth and Financial Gigantism: The Scale of the Olympic Games 5. Technique of Measuring: The Economic Impact of Olympic Games 6. Tourism and Exports: The Sleeping Giants 7. Investments and the Reconstruction of a City: Burdens and Opportunities 8. The Great Source of Income: Revenues of the OCOG 9. The Flip Side of the Coin: Expenditures of the Organizing Committee 10. Jobs, Jobs, Jobs: Great Opportunities or Flash in the Pan? 11. The Olympic Aftermath: Price Increases and Economic Legacy 12. Reflections: The Olympics Today and the Challenge for Future Hosts References Index
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'The book is chock full of data and history. . . Preuss's book provides an in-depth, comprehensive look at the economics and finances of the Olympics. The book merits reading in a sequential fashion, but readers interested in particular topics would still benefit from reading only specific sections. It does contain a number of graphs, tables and some equations, but the accompanying text is written in an accessible manner that should not put off non-specialist readers.'
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Produktdetaljer

ISBN
9781845427221
Publisert
2006-03-29
Utgiver
Vendor
Edward Elgar Publishing Ltd
Høyde
244 mm
Bredde
169 mm
Aldersnivå
UU, UP, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
352

Forfatter

Biographical note

Holger Preuss, Professor of Sport Economics and Sportmanagement, Johannes Gutenberg-University Mainz, Germany and member of the Research Team Olympia