How are the rise of design and neoliberalism connected? How does design change the way we operate as economic beings? What is the economic significance of design? Historically, design has been promoted for its for its capacity to add value to products and services. In contemporary capitalism, however, it assumes a more central and more complex role. Design today is both influenced by, and actively shapes, our economic systems. This ground-breaking book shines a spotlight on how design has become embedded in political economies. It reveals the multiple ways in which design has emerged as a vital feature of neoliberal economic systems, from urban strategies to commercial processes to government policy-making. Drawing on a range of global examples, Guy Julier:  explains the economic processes of designexplores the relationship between design and intellectual propertydiscusses the role of design in the public sectorhighlights the impact of design in informal and alternative economiesbrings theory to life with case studies on home improvements, fast fashion, shopping centres and more. Economies of Design provides a thought-provoking new way of understanding and talking about the meanings of design in contemporary capitalism. It is an essential companion for students of design and the creative industries across the arts, humanities and social sciences.
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This ground-breaking book shines a spotlight on how design has become embedded in political economies, emerging as a vital feature of neoliberal economic systems, from urban strategies to commercial processes to government policy-making.
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Introduction: Contemporary Capitalism and the Rise of Design Design Culture and the Neoliberal Object Design Work Global Trade and Mobilities Financialization and Assets Intellectual Property Informal and Alternative Economies Public Sector Innovation Studying Economies of Design
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It′s the economy, stupid! Money makes the world go around. All of that comes by design. Government policies, company strategies, products, services and systems, all are the outcomes of design. Even money is designed. Finally there is a book that explains how design and the economy are interwoven. Chapeau Guy Julier for sharing these fascinating insights with us.
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Produktdetaljer

ISBN
9781473918863
Publisert
2017-02-27
Utgiver
Vendor
SAGE Publications Ltd
Vekt
420 gr
Høyde
232 mm
Bredde
186 mm
Aldersnivå
UP, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
224

Forfatter

Biographical note

Guy Julier is Senior Lecturer in design at Leeds Metropolitan University.