This comprehensive how-to guide functions as a set of blueprints-supported by research and the author's extensive experience with clients in industries all over the world-for conveying data in an impactful way. The book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for making the chosen graph in Excel.
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Delivered in Evergreen's humorous and approachable style, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate the story in their data.
1. Our Backbone: Why We Visualize
Why We Visualize
When Visualization Is Harmful
Which Chart Type Is Best?
How to Use This Book
Exercises
Resources
References
2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability
What Stories Can Be Told With a Single Number?
How Can I Visualize a Single Number?
How Can I Show Measures of Variability?
Exercises
Resources
References
3. How Two or More Numbers are Alike or Different: Visualizing Comparisons
What Stories Can Be Told About How Two or More Numbers Are Alike or Different?
How Can I Visualize How Two or More Numbers Are Alike or Different?
Exercises
Resources
References
4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance
What Stories Can Be Told About How We Are Better or Worse Than a Benchmark?
How Can I Visualize How We Are Better or Worse Than a Benchmark?
Exercises
Resources
References
5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More
What Stories Can Be Told About What the Survey Says?
How Can I Visualize What the Survey Says?
Ranking
Branching
Visualizing Not Applicable or Missing Data
Exercises
Resources
References
6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart
What Stories Can Be Told When There Are Parts of a Whole?
How Can I Visualize the Parts of a Whole?
Exercises
Resources
References
7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression
What Stories Can Be Told About How This Thing Changes When That Thing Does?
How Can I Visualize How This Thing Changes When That Thing Does?
Exercises
Resources
References
8. When the Words Have the Meaning: Visualizing Qualitative Data
What Stories Can Be Told When the Words Have the Meaning?
How Can I Visualize When the Words Have the Meaning?
Exercises
Resources
References
9. How Things Changed Over Time: Depicting Trends
What Stories Can Be Told About How Things Changed Over Time?
How Can I Visualize How Things Changed Over Time?
Exercises
Resources
References
10. It's About More Than the Buttons
Dot Plots Generate Healthcare Pioneers
Clearly Labeled Line Graphs Streamline Decisions at a Fortune 500
Diverging Stacked Bars Make for Community Leaders in the Midwest
Icons Support Informed Policymaking
Exercises
Resources
Reference
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This text brings data visualization in to the twenty-first century. It is a definitive guide for students and practitioners in presenting data with clarity and lucidity. -- David BoynsVery approachable writing style, clear examples and instructions make this a "must-have" for anyone who has to present data. -- Thomas CappaertI love this book. It opened me up to so many possibilities that I didn't know existed in Excel. The author really helps you build these skills though thoughtful exercises. She uses her real-world experience to open the "black-box" behind graphing techniques. I can't wait to use these skills for my next batch of research projects. The competition at the professional conferences will be amazed by our ninja skills. -- John O. ElliottThis run-to-read and easy-to-use book can boost your visual presentation by making it right to the point! -- Shun-Yung Kevin WangEffective Data Visualization sets a new standard for the practical presentation data using Excel. It provides impressive graphics and hands on details on when and how to present them to various audiences. Any instructor who works with students seeking an advanced professional degree should consider adopting this text. -- Brian FrederickThis book is an excellent guide for creating innovative and intentional graphics that can frequently speak for themselves. Stephanie not only shows you how to create visually appealing charts and graphics, but she also explains why it matters. -- Mindy Hightower King
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Produktdetaljer
ISBN
9781506303055
Publisert
2016-07-07
Utgiver
Vendor
SAGE Publications Inc
Vekt
210 gr
Høyde
231 mm
Bredde
187 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
264
Forfatter