Effective E-Mail Marketing The Complete Guide to Creating Successful Campaigns

Heftet / 2002 / Engelsk

Produktdetaljer

ISBN13
9780814471470
Publisert
2002
Utgiver
Vendor
Amacom
Aldersnivå
01, G
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
304
Vekt
578 gr
Høyde
234 mm
Bredde
188 mm
Tykkelse
24 mm
Se alle

Effective E-Mail Marketing The Complete Guide to Creating Successful Campaigns

Heftet / 2002 / Engelsk
"E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing * Under-testing * Poorly constructed messages * Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will want to look here first to learn the truth about: * Adapting mass-market messages to this one-to-one medium * Strategies for increasing mailing frequency without increasing ""opt-outs"" * Techniques that reach through the screen to grab the reader * Words and phrases that drive response -- and those that guarantee rejection At last, a book full of hard-boiled e-marketing tips to replace unproven theories!"
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This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.
Direct Marketing guru Lewis is the former Chairman of Communicomp, a global full-service Direct Marketing agency.
Nettpris:
309,-
Levering 3-20 dager

Produktdetaljer

ISBN13
9780814471470
Publisert
2002
Utgiver
Vendor
Amacom
Aldersnivå
01, G
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
304
Vekt
578 gr
Høyde
234 mm
Bredde
188 mm
Tykkelse
24 mm
Se alle