Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated.  
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1. Introduction  Part 1: ENTREPRENEURSHIP 2. The Evolution of Entrepreneurship Theory 3. Entrepreneurship and Economic Development 4. Government and Small Business 5. The Real World of the Entrepreneur Part 2: THE ENTREPRENEURIAL PROCESS 6. The Entrepreneurial Process 7. Entrepreneurial Opportunities 8. Effectuation and Entrepreneurship 9. The Psychology of the Entrepreneur 10. Entrepreneurial Failure Part 3: TYPES OF ENTREPRENEURSHIP 11. Ethnicity and Entrepreneurship 12. Gender and Entrepreneurship 13. Family Business 14. Habitual Entrepreneurs 15. Technology Entrepreneurship 16. Social Entrepreneurship 17. Community Entrepreneurship Part 4: ENTREPRENEURIAL MANAGEMENT 18. Entrepreneurial Marketing 19. Entrepreneurial Networks and the Small Business 20. Finance and the Small Business 21. Strategy and the Small Firm 22. Growth and Development in the Small Firm 23. Internationalization and Entrepreneurial Businesses
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Do you want to be at the cutting edge of this dynamic and exciting subject?  This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition – while building on the foundations of the first and second – has been extensively revised and updated. Key features: ·               Twenty-three chapters covering the most essential and contemporary topics taught on small business and enterprise courses ·               Contributions from leading international academics, each a subject specialist in the field ·               Strong theoretical and research pedigree ensures high degree of academic credibility ·               Encourages critical thinking through challenging discussion questions ·               Presents students with a guide to further study in entrepreneurship, and includes links to relevant websites Enterprise and Small Business is ideal for students taking courses in entrepreneurship and small business management at undergraduate and postgraduate level. Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School, UK, and Visiting Professor at the Nordland Research Institute, Norway. Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.  
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·               Twenty-three chapters covering the most essential and contemporary topics taught on small business and enterprise courses ·               Contributions from leading international academics, each a subject specialist in the field ·               Strong theoretical and research pedigree ensures high degree of academic credibility ·               Encourages critical thinking through challenging discussion questions ·               Presents students with a guide to further study in entrepreneurship and includes links to relevant websites.
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Fully updated throughout

Produktdetaljer

ISBN
9780273726104
Publisert
2012-05-24
Utgave
3. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
956 gr
Høyde
240 mm
Bredde
170 mm
Dybde
30 mm
Aldersnivå
UU, UP, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
568

Biographical note

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway.

Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.