For science and engineering students at both the graduate and undergraduate level who are considering entrepreneurship as a career path.Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies.In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful.
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Part 1: Technology Entrepreneurship for Scientists and EngineersChapter 1: Scientists and Engineers as EntrepreneursChapter 2: Recognizing and Screening Technology OpportunitiesChapter 3: Designing and Developing a Technology Start-upChapter 4: Building an Effective TeamPart 2: Developing and Protecting Intellectual PropertyChapter 5: The Concept of Intellectual PropertyChapter 6: Patent and Trademark StrategyPart 3: Technology Entrepreneurship StrategyChapter 7: High Technology Product Development StrategiesChapter 8: Technology Transition and Entry Strategies Chapter 9: Technology Adoption Patterns and Marketing StrategyPart 4: Start-up Financial StrategyChapter 10: The Business ModelChapter 11: Funding the Technology Start-up Chapter 12: Funding GrowthChapter 13: Technology Valuation
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Produktdetaljer

ISBN
9780132357272
Publisert
2009-04-10
Utgiver
Vendor
Pearson
Vekt
350 gr
Høyde
228 mm
Bredde
161 mm
Dybde
14 mm
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
256

Forfatter