Examines creativity in management, with an emphasis on creative problem-solving techniques for both individuals and groups. Covers problem identification and definition/redefinition, idea creation, evaluation and implementation.
Les mer
Examines creativity in management, with an emphasis on creative problem-solving techniques for both individuals and groups. The text covers problem identification and definition/re-definition, idea creation, evaluation and implementation.
Les mer
Preface. Creativity in Management. Coping with Blocks to Creative Problem Solving. Theories of Creativity. Identifying the Problem. Morphological Analysis and Related Techniques. Brainstorming and its Variants. Lateral Thinking. Synectics and Related Approaches. Miscellaneous Idea Generating Methods. Evaluating Ideas. Implementing Ideas. Computer Assisted Creativity. Further Reading.
Les mer

Produktdetaljer

ISBN
9780133565362
Publisert
1995-08-25
Utgiver
Vendor
Prentice Hall
Vekt
320 gr
Høyde
234 mm
Bredde
157 mm
Dybde
11 mm
Aldersnivå
06, P
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
232

Forfatter