Were you looking for the book with access to MyEconLab? This product is the book alone, and does NOT come with access to MyEconLab. Buy Essential Economics with MyEconLab access card, 1/e (ISBN: 9780273772668) if you need access to the MyLab as well, and save money on this brilliant resource. With the recent global financial crisis moving economic commentary from the business report to the front page, the benefits of gaining adeeper understanding of the central ideas and theories of economics has never been so important, relevant, topical and exciting. If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkin's books are read by over a million students around the world, so you'll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life. This text will provide you with an undiluted presentation of economic principles and models covering the most important economic topics for a business or non-specialist student with the same rigour found in a specialist economics text. Need extra support? This title can be supported by MyEconLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. This product is the book alone, and does NOT come with access to MyEconLab. You can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyEconLab: Essential Economics with MyEconLab access card, 1/e (ISBN: 9780273772668). Alternatively, buy access online at www.MyEconLab.com.For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
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Providing an undiluted presentation of economic principles and models, this text will help you to think like an economist.It covers the most important central ideas, topics and economic theories that all business students and non-economic majors should understand with the same rigour found in a specialist economics text.
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Part 1 The Scope of Economics Chapter 1 What is Economics? Chapter 2 The Economic Problem Part 2 How Markets Work Chapter 3 Demand and Supply Chapter 4 Efficiency and Equity Chapter 5 Government Actions in Markets Part 3 Business Decisions and Strategies Chapter 6 Output and CostsChapter 7 Competitive Markets Chapter 8 Monopoly Chapter 9 Monopolistic Competition and Oligopoly Part 4 Monitoring Business ConditionsChapter 10 Real GDPChapter 11 Monitoring Jobs and Inflation Part 5 Finance and MoneyChapter 12 Financial Markets Chapter 13 Money and BankingPart 6 Macroeconomic Performance And PolicyChapter 14 Aggregate Supply and Aggregate demand Chapter 15 Growth, Inflation and CyclesChapter 16 Fiscal Policy and Monetary Policy Glossary
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Providing an undiluted presentation of the most important economic principles and models, this text will help business students and non-economic majors to think like an economist.

Produktdetaljer

ISBN
9780273718970
Publisert
2012-01-20
Utgiver
Vendor
Pearson Education Limited
Vekt
846 gr
Høyde
264 mm
Bredde
196 mm
Dybde
17 mm
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
456

Biographical note

Michael Parkin is Professor Emeritus at the University of Western Ontario.

Melanie Powell is Reader in Economics at Derby University Business School.

Kent Matthews is the Sir Julian Hodge Professor of Banking and Finance at the Cardiff Business School.