For one-semester Principles of Economics courses at two- and four-year colleges and universities
Reveal the relevance of economics through real-world business examples
One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students' lives. Essentials of Economics, Fourth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path-opening an art studio, trading on Wall Street, or bartending at the local pub-students will benefit from understanding the economic forces behind their work.
This program provides a better teaching and learning experience-for you and your students. It will help you to:
* Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track.
* Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding.
* Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students.
Please note that the product you are purchasing does not include MyEconLab.
MyEconLab
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This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyEconLab to accelerate your learning? You need both an access card and a course ID to access MyEconLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyEconLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyEconLab (ISBN: 9781292059792)
4. If your lecturer is using the MyLab and you would like to purchase the product...
Go to www.myeconlab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
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I. Introduction
1. Economics: Foundations and Models
2. Trade-offs, Comparative Advantage, and the Market System
3. Where Prices Come From: The Interaction of Demand and Supply
II. Markets in Action: Policy and Applications
4. Market Efficiency and Market Failure
5. The Economics of Healthcare
III. Microeconomic Foundations: Consumers and Firms
6. Firms, the Stock Market, and Corporate Governance
7. Consumer Choice and Elasticity
8. Technology, Production, and Costs
IV. Market Structure and Firm Strategy
9. Firms in Perfectly Competitive Markets
10. Monopoly and Antitrust
11. Monopolistic Competition and Oligopoly
V. Macroeconomic Foundations
12. GDP: Measuring Total Production and Income
13. Unemployment and Inflation
VI. Long-Run and Short-Run Fluctuations
14. Economic Growth, the Financial System and Business Cycles
15. Aggregate Demand and Aggregate Supply Analysis
VII. Monetary and Fiscal Policy
16. Money, Banks, and the Federal Reserve System
17. Monetary Policy
18. Fiscal Policy
19. Comparative Advantage, International Trade, and Exchange Rates
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Produktdetaljer
ISBN
9781292059433
Publisert
2014
Utgave
4. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
1522 gr
Høyde
275 mm
Bredde
220 mm
Dybde
30 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
744