For courses in Marketing Research at two- and four-year colleges and
universities An engaging, do-it-yourself approach to marketing
research Essentials of Marketing Research: A Hands-On Orientation
presents a concise overview of marketing research via a do-it-yourself
approach that engages students. Building on the foundation of his
successful previous titles–Basic Marketing Research: Integration of
Social Media and Marketing Research: An Applied Orientation–author
Naresh Malhotra covers concepts at an elementary level, deemphasising
statistics and formulas. Sensitive to the needs of today’s
undergraduates, Malhotra integrates online and social media content,
and provides current, contemporary examples that ground course
material in the real world. The full text downloaded to your computer
With eBooks you can: search for key concepts, words and phrases make
highlights and notes as you study share your notes with friends eBooks
are downloaded to your computer and accessible either offline through
the Bookshelf (available as a free download), available online and
also via the iPad and Android apps. Upon purchase, you'll gain instant
access to this eBook. Time limit The eBooks products do not have an
expiry date. You will continue to access
your digital ebook products whilst you have your Bookshelf
installed.
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Produktdetaljer
ISBN
9781292075143
Publisert
2014
Utgave
1. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter