Events Management is the must-have introductory text providing a
complete A-Z of the principles and practices of planning, managing and
staging events. The book: introduces the concepts of event planning
and management presents the study of events management within an
academic environment discusses the key components for staging an
event, covering the whole process from creation to evaluation examines
the events industry within its broader business context, covering
impacts and event tourism provides an effective guide for producers of
events contains learning objectives and review questions to
consolidate learning Each chapter features a real-life case study to
illustrate key concepts and place theory in a practical context, as
well as preparing students to tackle any challenges they may face in
managing events. Examples include the Beijing Olympic Games, Google
Zeitgeist Conference, International Confex, Edinburgh International
Festival, Ideal Home Show and Glastonbury Festival. Carefully
constructed to maximise learning, the text provides the reader with:
a systematic guide to organizing successful events, examining areas
such as staging, logistics, marketing, human resource management,
control and budgeting, risk management, impacts, evaluation and
reporting fully revised and updated content including new chapters on
sustainable development and events, perspectives on events, and
expanded content on marketing, legal issues, risk and health and
safety management a companion website:
www.elsevierdirect.com/9781856178181 with additional materials and
links to websites and other resources for both students and lecturers
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Produktdetaljer
ISBN
9781136445118
Publisert
2013
Utgave
3. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok