Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills. With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related changes affecting the business world. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
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PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION Professional Communication in a Digital, Social, Mobile WorldInterpersonal Communication SkillsCollaboration and Business EtiquetteCommunication Challenges in a Diverse, Global Marketplace PART 2: APPLYING THE THREE-STEP WRITING PROCESS Planning Business MessagesWriting Business MessagesCompleting Business Messages PART 3: CRAFTING BRIEF BUSINESS MESSAGES Crafting Messages for Digital ChannelsWriting Routine and Positive MessagesWriting Negative MessagesWriting Persuasive Messages PART 4: PREPARING REPORTS AND PRESENTATIONS Planning Reports and ProposalsWriting and Completing Reports and ProposalsDeveloping and Delivering Business Presentations PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS Building Careers and Writing RésumésApplying and Interviewing for Employment
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Hallmark features of this title Contemporary techniques and an emphasis on business-English improvements help students succeed. The text presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile and visual media.A unique pedagogy and presentation of practices include the 9 compositional modes required to succeed with digital and social media, and a proven 3-step (Plan>Write>Complete) process, showing students how to move a project forward.Learn More boxes connect students with online media items that complement the text’s coverage with additional examples and valuable insights.
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New and updated features of this title NEW: 16 On-the-Job Chapter-Opening Vignettes and End-of-Chapter Simulations show students how professionals apply the skills they’re reading about.REVISED: 71 Annotated Model Documents illustrate specific concepts, making it easier to see the changes made to transform ineffective messages into effective ones.300 NEW: Realistic exercises, activities, and cases let students practice vital skills and put newfound knowledge to immediate use.NEW: Coverage of the latest business communication concepts and techniques includes augmented writing tools, résumé bots, and more.UPDATED: Streamlined coverage of report writing and production makes it easier for students to follow and understand the information in the text.NEW: Double the coverage of interpersonal communication helps students develop their listening, nonverbal communication, conversational, business etiquette, etc. skills.
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Produktdetaljer

ISBN
9780135192184
Publisert
2019-02-01
Utgave
13. utgave
Utgiver
Vendor
Pearson
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
672

Biographical note

About our authors

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.