This volume provides the fundamentals needed to understand the various
explanatory systems and methodologies used in the behavior sciences
and to evaluate their findings, in particular the literature and
findings on buyer behavior. In clear prose, the author discusses the
key issues in modern philosophy, psychology, and sociology and their
relevance for the student of marketing and buyer behavior.
O'Shaughnessy exploits insights from many disciplines as to the many
ways to derive understanding of behavioral phenomena, making it
accessible not only to academics and students of marketing, but to
professionals as well.
Les mer
Produktdetaljer
ISBN
9780198023517
Publisert
2020
Utgave
1. utgave
Utgiver
Vendor
Oxford University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter