UNDERSTAND BASICS AND DEVELOP EXPERTISE TO THINK AND BEHAVE LIKE A
MANAGER
_EXPLORING STRATEGY_, 12TH EDITION, by Whittington, Angwin, Regner,
Johnson and Scholes has long been the essential introduction to
strategy for the managers of today and tomorrow and has sold over one
million copies worldwide. From entrepreneurial start-ups to
multinationals, charities to government agencies, this book raises the
big questions about organisations – how they prosper, how they grow,
how they innovate and how they change.
This is the Text Only edition, and the _Text and Cases_ editionalso
provides a wealth of extra case studies written by experts in the
subject to aid and enrich your understanding. Examples are taken from
events and organisations as diverse as Adnams, Siemens, Air Asia,
Apple, Handlesbanken, Glastonbury and the Indian Premier League.
NEW TO THIS EDITION:
The 12th Edition of _Exploring Strategy_ has been comprehensively
updated to help you:
· Understand clearly the key concepts and tools of strategic
management
· Explore hot topics, including business models, corporate
governance, innovation and entrepreneurship
· Learn from case studies on world-famous organisations such as ITV,
IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.
RICHARD WHITTINGTON is Professor of Strategic Management at the Said
Business School, University of Oxford.
DUNCAN ANGWIN is Dean of Nottingham University Business School.
PATRICK REGNER is Professor of Strategic Management at Stockholm
School of Economics.
GERRY JOHNSON is Emeritus Professor of Strategic Management at
Lancaster University School of Management.
KEVAN SCHOLES is Emeritus Professor of Strategic Management and
formerly Director of the Sheffield Business School.
PEARSON, THE WORLD’S _LEARNING_ COMPANY.
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Produktdetaljer
ISBN
9781292282534
Publisert
2020
Utgave
12. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok