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Fashion Designer's Sketchbook Inspiration, Design Development and Presentation

Rothman Sharon
Heftet / 2021 / Engelsk

Produktdetaljer

ISBN
9781350193901
Publisert
2021-08-05
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
746 gr
Høyde
270 mm
Bredde
210 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet

Forfatter
Rothman Sharon

Biographical note

Sharon Rothman is an Adjunct Assistant Professor at the Fashion Institute of Technology, New York.

Fashion Designer's Sketchbook Inspiration, Design Development and Presentation

Rothman Sharon
Heftet / 2021 / Engelsk
Rothman Sharon
Heftet / 2021 / Engelsk
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The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers. This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery. The Fashion Designer's Sketchbook shows readers how to turn their sketchbooks into source books; how to generate design ideas from everyday experience; explores multiple ways of presenting and arranging elements within pages; details digital search and storage techniques as well as bulletin board journalling; and provides exercises to improve readers' illustration skills and enquiry, promoting in-store sketching and visual analysis to focus awareness of design aesthetics, taste levels and design vision. The book also explores the need to address market realities, consumer profiles and trend analysis, and shows how to build design collections based on target customer demographics and different markets. Beautifully illustrated and filled with a vast range of inspirational and full-colour design illustrations, The Fashion Designer's Sketchbook also features interviews with designers and industry experts. With a strong emphasis on exploratory design, this exciting resource provides readers with stimulating exercises designed to enable readers' sketchbook work and their creative vision to shine.
Les mer
Table of Contents Chapter 1: Introduction to the Fashion Designer's Sketchbook Telling your design story; Interview: Andora Whitfield; Interview: Daniel Roseberry Chapter 2: Pre-Design: Your Inspiration Sketchbook Creativity, Originality and Inspiration; Your cultural universe; Exercise 1: Building a Fabric Archive; Putting It All Together; Exercise 2: Your Own Remix; Sketching in the Moment; Exercise 3: Research Sketching; Transition to Design; Exercise 4: Visual Storytelling/ Mind Mapping; Interview: Scott Nylund; Interview: Renaldo Barnette Chapter 3: Market Research: Your Design Direction Your design philosophy; Exercise 5: Visualizing Your Design Philosophy; Identifying your customer; Exercise 6: Your Key Fashion Message; Targeting your market; Exercise 7: Market and customer analysis; Visualizing your design direction; Interview: Naama Doktofsky; Interview: Daniel Silverstein Chapter 4: Design Development: The Process Sketchbook Sketchbook options; Sketchbook criteria; Design Direction to Plan of Action; Exercise 9: Your Design Plan; Translating Concept into Design; Conveying Theme in Color and Fabric; Exercise 10: Conveying Theme in Color and Fabric; Design Development: The Main Event; Exercise 11: Design Development; The Edit: Shaping a Cohesive Collection; Exercise 12: Collection Edit; Interview: Lauren Sehner; Interview: Matthew Harwoodstone Chapter 5: Presentation Sketchbook Presentation Sketchbook Considerations; Content Edit for Presentation Sketchbook; Content Presentation; Spatial Dynamics; The Working Sketch; Exercise 13: Process Sketch to Working Sketch; Sequencing Plan; Exercise 14: Presentation Sequencing Plan; Interview: Peter Do; Interview: Kieran Dallison Chapter 6: Innovative/Interactive Sketchbooks The Elements of Invention; Designing a Sustainable Future; Interview:Sonja Nesse; Interview: Sunghee Bang Resources; Acknowledgements; Picture Credits; Index
Les mer
The Fashion Designer's Sketchbook explores why fashion journals are today the means through which many fashion students find employment; and explores four distinct types of creative journal through visual storytelling, each representing a different phase in the design process
Les mer
Using visual storytelling as its primary method, this book explores the complex and highly subjective concepts that lie behind the creative process
Each title in the Required Reading Range offers an essential exploration of the subject matter and provides a platform for further exploration of the topics covered. Packed with professional examples they are all fully illustrated with clear diagrams and inspiring imagery.
Les mer

Relaterte produkter

The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers. This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal and the design log; and it explores how one develops out of the other, each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery. The Fashion Designer's Sketchbook shows readers how to turn their sketchbooks into source books; how to generate design ideas from everyday experience; explores multiple ways of presenting and arranging elements within pages; details digital search and storage techniques as well as bulletin board journalling; and provides exercises to improve readers' illustration skills and enquiry, promoting in-store sketching and visual analysis to focus awareness of design aesthetics, taste levels and design vision. The book also explores the need to address market realities, consumer profiles and trend analysis, and shows how to build design collections based on target customer demographics and different markets. Beautifully illustrated and filled with a vast range of inspirational and full-colour design illustrations, The Fashion Designer's Sketchbook also features interviews with designers and industry experts. With a strong emphasis on exploratory design, this exciting resource provides readers with stimulating exercises designed to enable readers' sketchbook work and their creative vision to shine.
Les mer
Table of Contents Chapter 1: Introduction to the Fashion Designer's Sketchbook Telling your design story; Interview: Andora Whitfield; Interview: Daniel Roseberry Chapter 2: Pre-Design: Your Inspiration Sketchbook Creativity, Originality and Inspiration; Your cultural universe; Exercise 1: Building a Fabric Archive; Putting It All Together; Exercise 2: Your Own Remix; Sketching in the Moment; Exercise 3: Research Sketching; Transition to Design; Exercise 4: Visual Storytelling/ Mind Mapping; Interview: Scott Nylund; Interview: Renaldo Barnette Chapter 3: Market Research: Your Design Direction Your design philosophy; Exercise 5: Visualizing Your Design Philosophy; Identifying your customer; Exercise 6: Your Key Fashion Message; Targeting your market; Exercise 7: Market and customer analysis; Visualizing your design direction; Interview: Naama Doktofsky; Interview: Daniel Silverstein Chapter 4: Design Development: The Process Sketchbook Sketchbook options; Sketchbook criteria; Design Direction to Plan of Action; Exercise 9: Your Design Plan; Translating Concept into Design; Conveying Theme in Color and Fabric; Exercise 10: Conveying Theme in Color and Fabric; Design Development: The Main Event; Exercise 11: Design Development; The Edit: Shaping a Cohesive Collection; Exercise 12: Collection Edit; Interview: Lauren Sehner; Interview: Matthew Harwoodstone Chapter 5: Presentation Sketchbook Presentation Sketchbook Considerations; Content Edit for Presentation Sketchbook; Content Presentation; Spatial Dynamics; The Working Sketch; Exercise 13: Process Sketch to Working Sketch; Sequencing Plan; Exercise 14: Presentation Sequencing Plan; Interview: Peter Do; Interview: Kieran Dallison Chapter 6: Innovative/Interactive Sketchbooks The Elements of Invention; Designing a Sustainable Future; Interview:Sonja Nesse; Interview: Sunghee Bang Resources; Acknowledgements; Picture Credits; Index
Les mer
The Fashion Designer's Sketchbook explores why fashion journals are today the means through which many fashion students find employment; and explores four distinct types of creative journal through visual storytelling, each representing a different phase in the design process
Les mer
Using visual storytelling as its primary method, this book explores the complex and highly subjective concepts that lie behind the creative process
Each title in the Required Reading Range offers an essential exploration of the subject matter and provides a platform for further exploration of the topics covered. Packed with professional examples they are all fully illustrated with clear diagrams and inspiring imagery.
Les mer

Produktdetaljer

ISBN
9781350193901
Publisert
2021-08-05
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
746 gr
Høyde
270 mm
Bredde
210 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet

Forfatter
Rothman Sharon

Biographical note

Sharon Rothman is an Adjunct Assistant Professor at the Fashion Institute of Technology, New York.

Relaterte produkter