This is a core text for students studying the financial aspects of
marketing for the first time. It moves systematically through the
subjects covered in the majority of courses, reinforcing learning
through a number of pedagogical features including: - Numerous
exercises and examples - Learning objectives at the beginning of each
chapter and summaries at the end - Case studies to pull together the
areas so far covered The use of spreadsheets is integrated into the
text.
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Produktdetaljer
ISBN
9781349250202
Publisert
2019
Utgave
1. utgave
Utgiver
Vendor
Red Globe Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter