The airline industry is a vast international business that is central to world economies. In today's environment, it faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies at all levels: be they customer satisfaction, marketing, operations or logistics. Fully endorsed by the International Flight Catering Association, Flight Catering is an authoritative guide to this specialised and vital area on the catering industry. With an international team of contributions from both academia and industry it provides a user friendly guide, taking the reader through every aspect from marketing and on board service, to cost control and logistics.
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The airline industry faces many challenges and a tight operational strategy is vital to survive. In-flight catering is a central part of these strategies. Endorsed by the International Flight Catering Association, this book acts as a guide to this area, taking the reader through aspects from marketing to cost control and logistics.
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Introduction to flight catering; The flight catering industry; The air travel market- place and customer; Passenger appetite and behaviour; Menu planning and food product strategies; Flight catering supply chain and inventory management; Flight production facilities and systems planning; Flight catering operations and organisation; Food hygiene and quality management; Transportation and loading; International logistics; Information technologies; On-board stowage and regeneration; On-board services; Off-loading and recycling; Innovation in flight catering; Index
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"Peter Jones' book is essential reading for students, instructors, researchers and industry practitioners wishing to better understand the complex challenges facing flight catering."Professor Larry Dwyer, Qantas Professor of Travel and Tourism Economics, University of New South Wales, Australia."Flight catering reaches the heights of Peter Jones' other informative and well-written books and should be essential reading for students, educators, practitioners and others interested in airline foodservice operations."Stephen Ball, Reader in Hospitality Management, Sheffield Hallam University, UK."Flight Catering is an invaluable resource for managers and students of airline catering operations. It is a must reading for those in thecatering business who want to achieve successful customer service while attaining high profitability." Abraham Pizam, Professor and Dean, Rosen School of Hospitality Management, University of Central Florida.
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* Fully endorsed by the International Flight Catering Association. * Academic and practitioner contributor team provide a practical and user friendly guide to every aspect of this vital part of the airline industry. * Unique and authoritative guide to the principles and practice of in-flight catering.
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Produktdetaljer

ISBN
9780750662161
Publisert
2004-01-13
Utgave
2. utgave
Utgiver
Vendor
Butterworth-Heinemann Ltd
Vekt
620 gr
Høyde
246 mm
Bredde
189 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
335

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