Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
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The bestselling ′how to′ guide for doing focus groups, and what readers need to do to get an expected outcome.
PREFACE
ACKNOWLEDGEMENTS
1. Overview of Focus Groups
2. Planning The Focus Group Study
3. Developing a Questioning Route
4. Participants in a Focus Group
5. Moderating Skills
6. Analyzing Focus Group Results
7. Reporting
8. Focus Group Research
9. Focus Group Interviewing with Young People
10. International and Cross-Cultural Focus Group Interviewing
11. Telephone and Internet Focus Group Interviewing
12. Focus Group Interviewing Within the Organization
13. Modifications of Focus Groups
14. Answering Questions About the Quality of Focus Group Research
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"Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research."
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Produktdetaljer
ISBN
9781483365244
Publisert
2014-09-23
Utgave
5. utgave
Utgiver
Vendor
SAGE Publications Inc
Vekt
580 gr
Høyde
231 mm
Bredde
187 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Spiral
Antall sider
280