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Foreign Advertising in China Becoming Global, Becoming Local

Wang Jian
Innbundet / 2000 / Engelsk

Produktdetaljer

ISBN
9780813818283
Publisert
2000-07-01
Utgiver
Vendor
Wiley-Blackwell
Vekt
363 gr
Høyde
235 mm
Bredde
15 mm
Dybde
15 mm
Aldersnivå
UU, P, UP, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
176

Forfatter
Wang Jian

Biographical note

JIAN WANG is currently a research scientist leading a research and development unit for the Canadian Food Inspection Agency in Calgary, Alberta. His responsibilities include planning and conducting research projects in method development for antibiotic and pesticide residues in foods using advanced mass spectral analysis techniques such as UPLC/Q-TOF and LC/ESI-MS/MS. He has written over thirty publications for various journals and books. He was most recently awarded the CFIA Science Branch Recognition Award for leading method development on melamine investigation in 2007.

Foreign Advertising in China Becoming Global, Becoming Local

Wang Jian
Innbundet / 2000 / Engelsk
Wang Jian
Innbundet / 2000 / Engelsk
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Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.
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The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.
Les mer
Acknowledgments. 1 China's Encounter with Global Advertising Culture. 2 The Advertising Revolution: Foreign Advertising in China in the 20th Century. 3 Modern Temptation: The Siren Songs of Consumption in Foreign Ads. 4 Inside the Shop: A Case Study of a Multinational Ad Agency in Beijing. 5 "Crossing the River by Feeling the Stone": Government Regulation of Foreign Advertising. 6 Global Advertising, Chinese Style. Epilogue. Notes. Selected Bibliography. Index.
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Relaterte produkter

Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.
Les mer
The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.
Les mer
Acknowledgments. 1 China's Encounter with Global Advertising Culture. 2 The Advertising Revolution: Foreign Advertising in China in the 20th Century. 3 Modern Temptation: The Siren Songs of Consumption in Foreign Ads. 4 Inside the Shop: A Case Study of a Multinational Ad Agency in Beijing. 5 "Crossing the River by Feeling the Stone": Government Regulation of Foreign Advertising. 6 Global Advertising, Chinese Style. Epilogue. Notes. Selected Bibliography. Index.
Les mer

Produktdetaljer

ISBN
9780813818283
Publisert
2000-07-01
Utgiver
Vendor
Wiley-Blackwell
Vekt
363 gr
Høyde
235 mm
Bredde
15 mm
Dybde
15 mm
Aldersnivå
UU, P, UP, 05, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
176

Forfatter
Wang Jian

Biographical note

JIAN WANG is currently a research scientist leading a research and development unit for the Canadian Food Inspection Agency in Calgary, Alberta. His responsibilities include planning and conducting research projects in method development for antibiotic and pesticide residues in foods using advanced mass spectral analysis techniques such as UPLC/Q-TOF and LC/ESI-MS/MS. He has written over thirty publications for various journals and books. He was most recently awarded the CFIA Science Branch Recognition Award for leading method development on melamine investigation in 2007.

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