For graduate and undergraduate courses in marketing management. A
Succinct Guide to 21st Century Marketing Management Framework for
Marketing Management is a concise, streamlined version of Kotler and
Keller’s 15th Edition of Marketing Management, a comprehensive look
at marketing strategy. The book’s efficient coverage of current
marketing management practices makes for a short yet thorough text
that provides the perfect supplement for incorporated simulations,
projects, and cases. The 6th Edition approaches the topic of
marketing from a current standpoint, focusing its information and
strategy on the realities of 21st century marketing. Individuals,
groups, and companies alike can modernize their marketing strategies
to comply with 21st century standards by engaging in this succinct yet
comprehensive text. The full text downloaded to your computer With
eBooks you can: search for key concepts, words and phrases make
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are downloaded to your computer and accessible either offline through
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Produktdetaljer
ISBN
9781292093154
Publisert
2015
Utgave
6. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter