Framework for Marketing Management, Global Edition

Heftet / 2015 / Engelsk

Produktdetaljer

ISBN13
9781292093147
Publisert
2015
Utgave
6. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
352
Vekt
561 gr
Høyde
230 mm
Bredde
190 mm
Tykkelse
20 mm
Se alle

Framework for Marketing Management, Global Edition

Heftet / 2015 / Engelsk
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
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I: Understanding Marketing Management1.Defining Marketing for the New Realities 2.Developing and Implementing Marketing Strategies and Plans 3.Capturing Marketing Insights and Forecasting Demand II: Connecting with Customers4.Creating Long-term Loyalty Relationships 5. Analyzing Consumer and Business Markets III: Building Strong Brands6.Identifying Market Segments and Targets 7.Crafting the Brand Positioning 8.Creating Brand Equity and Driving Growth IV: Shaping the Market Offerings9. Setting Product Strategy and Introducing New Offerings 10. Designing and Managing Services11. Developing Pricing Strategies and Programs V: Delivering Value12. Designing and Managing Integrated Marketing Channels 13. Managing Retailing, Wholesaling, and Logistics VI: Communicating Value14. Designing and Managing Integrated Marketing Communications 15. Managing Digital Communications 16. Managing Mass Communications 17. Managing Personal Communications VII: Managing the Marketing Organization for Long-Term Success18. Conducting Marketing Responsibly in the Global Economy
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Produktdetaljer

ISBN13
9781292093147
Publisert
2015
Utgave
6. utgave
Utgiver
Vendor
Pearson Education Limited
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
352
Vekt
561 gr
Høyde
230 mm
Bredde
190 mm
Tykkelse
20 mm
Se alle