Framework for Marketing Management, VangoNotes Audio Study Guide, Complete Book

Lydfil / 2006 / Engelsk

Produktdetaljer

ISBN13
9780132303705
Publisert
2006
Utgave
3. utgave
Utgiver
Vendor
Pearson
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Lydfil
Sider
384
Se alle

Framework for Marketing Management, VangoNotes Audio Study Guide, Complete Book

Lydfil / 2006 / Engelsk
Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player. Now wherever you are--whatever you're doing--you can study by listening to the following for each chapter of your textbook: * Big Ideas: Your "need to know" for each chapter* Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying* Key Terms: Audio "flashcards" to help you review key concepts and terms* Rapid Review: A quick drill session - use it right before your test VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they'reefficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.VangoNotes.com
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Part I: Understanding Marketing ManagementChapter 1: Defining Marketing for the 21st CenturyChapter 2: Developing and Implementing Marketing Strategies and PlansChapter 3: Understanding Markets, Market Demand, and the Marketing Environment Part II: Connecting with CustomersChapter 4: Creating Customer Value, Satisfaction, and LoyaltyChapter 5: Analyzing Consumer Markets Chapter 6: Analyzing Business MarketsChapter 7: Identifying Market Segments and Targets Part III: Building Strong BrandsChapter 8: Creating Brand EquityChapter 9: Creating Positioning and Dealing with Competition Part IV: Shaping the Market OfferingsChapter 10: Setting Product Strategy and Marketing Through the Life CycleChapter 11: Designing and Managing ServicesChapter 12: Designing Pricing Strategies and Programs Part V: Delivering ValueChapter 13: Designing and Managing Value Networks and ChannelsChapter 14: Managing Retailing, Wholesaling, and Logistics Part VI: Communicating ValueChapter 15: Designing and Managing IMCChapter 16: Managing Mass CommunicationsChapter 17: Managing Personal Communications Part VII: Creating Successful Long-Term GrowthChapter 18: Managing Marketing in a Global Economy
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Produktdetaljer

ISBN13
9780132303705
Publisert
2006
Utgave
3. utgave
Utgiver
Vendor
Pearson
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Lydfil
Sider
384
Se alle