Want to take your company to the next level? You need a roadmap, a
strategy. Preferably one that is simple, workable and saleable.
This book provides you with just that. It sets out a straightforward
strategy development process, the ‘Strategy Pyramid’, and guides
you through it. It uses a lively central case study throughout, as
well as drawing on examples of how real businesses have developed
winning strategies. Whether you are intent on growing your business,
or setting out on your start-up, this book offers an uncomplicated,
practical and readable guide on how to get the strategy you need for
your business to succeed. It offers sound advice on the following
areas: Setting goals and objectives Forecasting market demands Gauging
industry competition Tracking competitive advantage Targeting the
strategic gap Bridging the gap with business strategy Bridging the gap
with corporate strategy Addressing risk and opportunity The FT
Essential Guide to Developing a Business Strategy will help businesses
of all sizes to chart and realise their growth ambitions.
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Produktdetaljer
ISBN
9781292002811
Publisert
2016
Utgave
1. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter