Provides an introduction to the key principles of creative design and takes the reader, step-by-step, through each stage of the creative process. It provides a working knowledge of design fundamentals, including layout, format, type and image application.

Introduction. How to get the most out this book. Formats & printing techniques: ISO paper sizes; Letterpress; Hot metal type; Print finishing; Image resolution; Choosing a page size. Layout: Layout; Golden section & Fibonacci numbers; baseline grid. Typography: Type; Kerning & ligatures; Leading; Hyphenation, justification & tracking; Modernism; Postmodernism; Anatomy of a typeface; Type personality; Type as image; Classification systems; Special characters; Frutiger's grid; Extended type families; Type detailing. Image: Colouring images; Bouncers/shiners; Ink trapping; Image manipulation; Moving image. Colour: Four-colour tints; Specials; Understanding colour; Colours; Controlling colour. Conclusion. Glossary of terms. Contacts. Working with ethics.