The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
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Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
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Introduction. Format: choosing a paper size; ISO and American paper sizes; standard web sizes; film and moving image; file formats; exercise: format/proportion. Layout and grids: why use a grid?; the perimeter; juxtaposition; pace and hierarchy; the Golden Section and Fibonacci numbers; baseline grid; exercise: active and passive/looking closer. Typography: type; anatomy of a typeface; describing type; classification systems; extended type families; typographic colour; type generation; vertical and horizontal spacing; type personality; special characters and ligatures; Frutiger's grid; type detailing; typographic themes; exercise: type classification/type in the environment. Image: image meaning; image types; altering images; type as image; layers; exercise: juxtaposition/symbols and icons. Colour: understanding colour; basic terminology; specials or spot colours; colour combinations; colouring images; colour as branding; exercise: emotional swings / colour combinations. Print finishing: paper types; paper engineering; lithography and CTP; four-colour tints; fore-edge printing; screen-printing; letterpress; hot metal type; varnishes; physical finishing; folding, throwouts and gatefolds; binding; exercise: printed ephemera / woodblock composition. Glossary. Index. Contacts and credits. Working with ethics.
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This small volume is one in a series of 20 books in the AVA Fundamentals series. This second edition (1st ed., 2003) includes new examples of the principles (including their historical origins) of print and digital design. Color-coded chapters provide an imaginative layout. The book includes examples of design projects that illustrate specific concepts and terminology. Contact information for design firms, given at the end of the book, is a good source of current information for students. Each chapter concludes with two student exercises. A Working with Ethics section at the end of the book provides a case study that encourages readers to consider ethical issues in the work of graphic design. This up-to-date textbook is reasonably priced and would be a good reference for graphic design students. Schools with programs in graphic design would do well to consider the entire series. Summing Up: Recommended. Lower and upper-level undergraduates, graduate students, and faculty. * N. M. Lambert, University of South Carolina Upstate, Choice review February 2012 *I am using this as a introduction text for Interactive Media design students on aspects of Visual Design. The book is written in an easy to read and easily referenced format with plenty of examples. It covers the basic elements of visual design, type, image, layout and publishing well and will form the basic foundation of visual literacy for my students. This will enable them to apply and transfer these rules across screen media. * Joyce Yee, Senior Lecturer in Design, Northumbria University, UK *Excellent background reading for graphic design students as it contains an introduction to and concise description of all key aspects of the discipline from layout and colour through to formatting and printing. * Dave Caton, Swindon College, School of Art, UK *Excellent breakdown of print history and processes. I particularly liked the in book examples of print finished such as emboss and varnish. Very useful for students. * Aaron Kenny, Raffles University Iskandar, Malaysia *
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Provides a fresh introduction to the key elements of creative design and explores design thinking, format, layout, grids, typography, colour, image and print and finish.

Produktdetaljer

ISBN
9782940411610
Publisert
2011-08-22
Utgave
2. utgave
Utgiver
Vendor
AVA Publishing SA
Vekt
640 gr
Høyde
230 mm
Bredde
200 mm
Aldersnivå
05, 01, U, G
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
192

Biographical note

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.