Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
Les mer
Introduction
Graphic design as a discipline
What is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design today
Influences and creative elements
Graphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / Vernacular
The graphic design process
The brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning art
Delivering the message
Print / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental design
Procuring work
Self-promotion / Portfolios
The production process
Basic tools / Digital tools / Specialist colour / File formats / Print finishing
Glossary
Organisations and online resources
Index
Acknowledgements
Les mer
The Fundamentals of Graphic Design delivers a comprehensive, cleverly designed overview of graphic design for a student or novice.
This book introduces students to graphic design as a discipline. With topics ranging from what graphic designers do through an overview of the history and key elements of graphic design to chapters on the graphic design process, formats and the production process, The Fundamentals of Graphic Design is authoritative and down-to-earth with over 200 illustrations. For this updated second edition, the authors have included a new section focusing on digital design tools and have updated throughout to cover design for apps and the Web.
Les mer
Completely updated to include more on electronic media and screen-based design
Each title in the Fundamentals series offers a broad and beautiful overview of a different creative discipline. With insightful case studies, fascinating interviews and dozens of colour images they encourage a professional approach to visual arts practice.
Les mer
Produktdetaljer
ISBN
9781474269971
Publisert
2019-10-17
Utgave
2. utgave
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
526 gr
Høyde
230 mm
Bredde
200 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
192