Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
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Introduction Graphic design as a discipline What is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design today Influences and creative elements Graphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / Vernacular The graphic design process The brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning art Delivering the message Print / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental design Procuring work Self-promotion / Portfolios The production process Basic tools / Digital tools / Specialist colour / File formats / Print finishing Glossary Organisations and online resources Index Acknowledgements
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The Fundamentals of Graphic Design delivers a comprehensive, cleverly designed overview of graphic design for a student or novice.
This book introduces students to graphic design as a discipline. With topics ranging from what graphic designers do through an overview of the history and key elements of graphic design to chapters on the graphic design process, formats and the production process, The Fundamentals of Graphic Design is authoritative and down-to-earth with over 200 illustrations. For this updated second edition, the authors have included a new section focusing on digital design tools and have updated throughout to cover design for apps and the Web.
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Completely updated to include more on electronic media and screen-based design
Each title in the Fundamentals series offers a broad and beautiful overview of a different creative discipline. With insightful case studies, fascinating interviews and dozens of colour images they encourage a professional approach to visual arts practice.
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Produktdetaljer

ISBN
9781474269971
Publisert
2019-10-17
Utgave
2. utgave
Utgiver
Vendor
Bloomsbury Visual Arts
Vekt
526 gr
Høyde
230 mm
Bredde
200 mm
Aldersnivå
U, G, 05, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
192

Biographical note

Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others. Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design. Nigel Ball is course leader for graphic design at the University of Suffolk, UK.