One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses. Fundamentals of Strategy Delivers the essential concepts and techniques of strategy in 10 chapters. Engages the reader with real world strategy problems Provides insights and strategy stories from a wide range of international organisations. Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance. new and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the worldExcel in your studies, enhance your understanding and improve your grade.
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One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers. The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses.
Les mer

Produktdetaljer

ISBN
9781292017211
Publisert
2014
Utgave
3. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
580 gr
Høyde
248 mm
Bredde
191 mm
Dybde
12 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
304