Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis. Pearson, the world's learning company.
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Front Matter 1. Introducing Strategy 2. Macro-environment Analysis 3. Industry and Sector Analysis 4. Strategic Capabilities 5. Stakeholders and Culture 6. Business Strategy and Models 7. Corporate Strategy 8. Entrepreneurship and Innovation 9. Strategy in Action Glossary Index of names General index Publisher's acknowledgements
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Produktdetaljer

ISBN
9781292351377
Publisert
2020
Utgave
5. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
460 gr
Høyde
244 mm
Bredde
188 mm
Tykkelse
10 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
272