Don’t be afraid of the GDPR wolf! How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU. Inside, you’ll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business.  Find out what constitutes personal data and special category dataGain consent for online and offline marketingPut your Privacy Policy in placeReport a data breach before being fined 79% of U.S. businesses haven’t figured out how they’ll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn't put a plan in place, then GDPR For Dummies is for you.
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Implement the key requirements of the GDPRUnderstand how the GDPR affects your businessPlan how you'll deal with a data breach Your essential guide to complying with GDPR The GDPR—the General Data Protection Regulation—is a complex set of rules you'll need to follow if your business has any dealings with EU countries or if you are established in the EU. This guide provides simple steps to help you comply with these new requirements. Learn how GDPR affects your employment practices, services, marketing and how you deal with other service providers. Brought to you by a leading GDPR expert, you'll discover how to prevent costly fines, investigations, and customer complaints while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. Inside... The scope of GDPRHow GDPR affects your businessConsequences of non- complianceWhat personal data includesWhat special category data isImplementing a privacy policyEssential data security practicesHow to report a data breach
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Produktdetaljer

ISBN
9781119546092
Publisert
2020-01-23
Utgiver
Vendor
For Dummies
Vekt
590 gr
Høyde
234 mm
Bredde
185 mm
Dybde
25 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
464

Forfatter

Biographical note

Suzanne Dibble is a business lawyer who has advised huge multi-national corporations, private equity-backed enterprises, and household names. Since 2010 she has focused on small businesses, combining her knowledge of large organizations with a deep appreciation for entrepreneurship, especially online businesses, to provide practical, relevant advice. See more at suzannedibble.com