'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian   ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?   If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.   This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:   ·    Design your website – how to create a site and make sure your customers can find it ·    Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more ·    Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website ·    Develop an online marketing plan – build your customised plan and measure your results   Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!    ‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association  
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Part 1  Get strategic 1 Online marketing 101 2 Your online marketing plan Part 2  Get online 3 Establish a web presence 4 Boost your search engine rankings 5 Engage with email Part 3  Get creative 6 Build a blog 7 Podcast for profit 8 Lights, camera, action! 9 Show, don't tell Part 4  Get out there 10   Build an online community 11   Find fans on Facebook 12   Develop leads on LinkedIn 13   Tap into Twitter 14   Get on Google 15   Pique interest with Pinterest Part 5  Get help 16   Achieve more by outsourcing An A–Z of online marketing 
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'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian   ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?   If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.   This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:   ·    Design your website – how to create a site and make sure your customers can find it ·    Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more ·    Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website ·    Develop an online marketing plan – build your customised plan and measure your results   Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!    ‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association  
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'Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of Digital Media, Big Lottery Fund   ‘If you want to use social media to build your business, this straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Director of Marketing and Membership Services, Association of Learned and Professional Society Publishers   'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian   ‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association
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Produktdetaljer

ISBN
9781292001166
Publisert
2013-10-24
Utgave
2. utgave
Utgiver
Vendor
Pearson Business
Vekt
458 gr
Høyde
212 mm
Bredde
142 mm
Dybde
20 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
296

Forfatter

Biographical note

Jon Reed is a social media consultant, lecturer, speaker and trainer. He runs the social media consultancy Reed Media, provides web design, branding and marketing services to small businesses and runs a blog and online community for authors and publishers. Reed regularly runs social media workshops, lectures on several university courses and speaks at conferences.