GIS for Business and Service Planning Edited by Paul Longley,Graham Clarke The field of geographical information systems (GIS) is developingrapidly, finding applications in an ever-widening range ofcommercial contexts. This volume examines the practical use of GISfor business and service planning. It considers ways in which GISmay be customised to meet specific user requirements and tackle theapplied research challenges of the late 1990s. GIS for Business andService Planning: * introduces the management, analysis and modelling of informationwithin GIS and considers some of the basic problems and pitfallsthat can occur in practice * covers the major topics of geodemographics and how geographicalinformation can be manipulated and merged into business applicationdatabases * discusses the relative merits of customised versus proprietarysolutions to business application databases * examines the range of consultancy applications of GIS forbusiness using international case studies, assessing how recentapplications have benefited from research developments * critically assesses GIS in the market place and evaluatesdifferent GIS strategies GIS for Business and Service Planning is essential reading for GISprofessionals, marketeers, GIS students and management scientists.The other contributors: Peter Batey (University of Liverpool), MarkBirkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke(GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRIUS), David Martin (University of Southampton), Ian Masser(University of Sheffield), Stan Openshaw (University of Leeds),Nora Sherwood (GIS World) and Robin Waters (GeoInformationInternational).
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GIS for Business and Service Planning Edited by Paul Longley, Graham Clarke The field of geographical information systems (GIS) is developing rapidly, finding applications in an ever-widening range of commercial contexts. This volume examines the practical use of GIS for business and service planning.
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Partial table of contents: Applied Geographical Information Systems: Developments andProspects (P. Longley & G. Clarke). POPULATION DATA SOURCES: MEASUREMENT AND MODELLING. Data Sources and Their Geographical Integration (D. Martin & P.Longley). Data Sources and Their Availability for Business Users AcrossEurope (R. Waters). Censuses and the Modelling of Population in GIS (D. Martin). GEODEMOGRAPHICS. Customer Targeting, Geodemographics and Lifestyle Approaches (M.Birkin). Marketing Spatial Analysis: A Review of Prospects and TechnologiesRelevant to Marketing (S. Openshaw). PROPRIETARY AND CUSTOMIZED GIS FOR BUSINESS AND SERVICEPLANNING. Customized and Proprietary GIS: Past, Present and Future (P.Cresswell). The Development and Benefits of Customized Spatial Decision SupportSystems (G. Clarke & M. Clarke). GEOGRAPHY IN BUSINESS? 'Business Geographics' - A US Perspective (N. Sherwood). Appendices. Glossary of Abbreviations and Technical Terms. References. Indexes.
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GIS for Business and Service Planning Edited by Paul Longley, Graham Clarke The field of geographical information systems (GIS) is developing rapidly, finding applications in an ever-widening range of commercial contexts. This volume examines the practical use of GIS for business and service planning. It considers ways in which GIS may be customised to meet specific user requirements and tackle the applied research challenges of the late 1990s. GIS for Business and Service Planning: introduces the management, analysis and modelling of information within GIS and considers some of the basic problems and pitfalls that can occur in practicecovers the major topics of geodemographics and how geographical information can be manipulated and merged into business application databasesdiscusses the relative merits of customised versus proprietary solutions to business application databasesexamines the range of consultancy applications of GIS for business using international case studies, assessing how recent applications have benefited from research developmentscritically assesses GIS in the market place and evaluates different GIS strategies GIS for Business and Service Planning is essential reading for GIS professionals, marketeers, GIS students and management scientists. The other contributors: Peter Batey (University of Liverpool), Mark Birkin (GMAP), Peter Brown (University of Liverpool), Martin Clarke (GMAP), Paul Cresswell (SPA Marketing Systems), David Maguire (ESRI US), David Martin (University of Southampton), Ian Masser (University of Sheffield), Stan Openshaw (University of Leeds), Nora Sherwood (GIS World) and Robin Waters (GeoInformation International).
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Produktdetaljer

ISBN
9780470235102
Publisert
1996-01-29
Utgiver
Vendor
John Wiley & Sons Inc
Vekt
485 gr
Høyde
236 mm
Bredde
156 mm
Dybde
22 mm
Aldersnivå
UU, UP, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
336

Biographical note

The editors: Paul Longley is a Professor of Geographic Information Science, University College London and Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds