For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.
Chapter 1 IntroductIon to Global Marketing Chapter 2 The Global Economic Environment Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing Chapter 4 The Global Cultural EnvIronment Chapter 5 Global Customers Chapter 6 Global Marketing Information Systems and Research Chapter 7 Segmentation, Targeting, and Positioning Chapter 8 Global Entry and Expansion Strategies Chapter 9 Competitive Analysis and Strategy Chapter 10 Product Decisions Chapter 11 Pricing Decisions Chapter 12 Global Marketing Channels Chapter 13 Global Integrate Marketing Communications Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability Chapter 16 The Future of Global Marketing
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Chapter on Global emarketing. Students see impact of e-commerce on global marketing.Cases—Kodak vs. Fuji, Education of an Expatriate, CEAC-China and Ascom Hasler, Inc. Provides students with new cases and teaching notes that refresh and update course.The experience and insight of a distinguished advisory board—Of executive and consulting experts. Students learn what is happening in real practice.Cases—Cover consumer, industrial, low tech and high tech, product and services marketing.A unique appendix—Identifies the location of global income and population and stages of development, country and region for 2000 with projections to the years 2010 and 2020. Students can incorporate the latest economic data in decision making.
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Produktdetaljer

ISBN
9780273768685
Publisert
2013-06-20
Utgave
8. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
868 gr
Høyde
254 mm
Bredde
206 mm
Dybde
23 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
480

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