This book is available as open access through the Bloomsbury Open
Access programme and is available on www.bloomsburycollections.com.
How has globalization impacted on sports media? What are the economic
ramifications? And what is the future of sports media? In order to
answer these questions, this book investigates the constituents,
dimensions and implications of the flows of media sport from the
Global West to the Global East, and in the reverse direction. At an
historical moment when the relative stability of the Western media
sport order is under challenge, it analyses a range of key structures,
practices and issues whose ramifications extend far beyond the fields
of play and national contexts in which sport events take place. The
book will appraise and analyse the state of sports television, rise of
new sports media, emergence of hybrid sport cultural forms, eruption
of sport-related political controversies, scandals and power
struggles, mutations of forms of global sport fandom, and projections
of the future of global media sport. In bringing together the latest
research from across a number of disciplines, this book offers an
exciting contribution to the emerging field of global sports media.
Les mer
Produktdetaljer
ISBN
9781849666756
Publisert
2015
Utgave
1. utgave
Utgiver
Vendor
Bloomsbury Academic
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter